Human Resource Management

I have observed/ read lot many blogs, articles regarding human resource management and to my surprise the readership & respoponses to these sort of articles is amazing; might be the readers try to read the story as if it is written for them and try to correlate there personal experiences with the story.

The same observation was for my earlier post of “How to retain talent”, “People leave managers not the company” & “Making a Happy workplace”; people candidly written there observation and comments. As far as my opinion is concerned HRM is the easiest job in the organization functional area; having said this it is also the toughest job among all the functions.

I consider this as an easy job because if the employees are treated well, nurtured well, given an opportunity to grow well, motivated properly then they can be an asset to the company in years to come. It’s the job of parenting; we treat our kids in well manner, we try and encourage them to excel in various areas, we provide them opportunity to grow, we motivate them to do difficult jobs and so on so forth. We even create ground rules in the family which will allow kids to take the shape of vessel and excel in the right direction of life. Human resource management is as simple as that; managing many kids at single time.

I consider this as toughest job because giving right direction to kids, imparting them human values, a sense of understanding, love & maturity is a difficult proposition and think of implementing all the things to many kids simultaneously.

Would like to have your opinion on the article.

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Email marketing: Efficiency & effectiveness

In my earlier post “ROI Advertisement” I have elaborated the ways and means to track the advertisement. Now days email marketing is emerging as a cheap and convenient way to stay connected with the customer and to promote the product & services (the obvious reason being the high cost of print and broadcast marketing and there limited reach)

When any of the process of methodology is in nascent stage we hardly talk of effectiveness and efficiency but as the time passes we put efficiency and effectiveness clause in the counting.

You might be wondering as if how to determine the efficiency and effectiveness of email marketing process.

An Email marketing campaign as process can be gauged on the below clause for measuring efficiency.

1. The % of emails delivered out of the total email executed
2. The minimum time duration in which email can be executed.
3. The % of email read by the end users (ensures that mails were delivered in there inboxes and not in junk mail; email can be tracked for opened/ not opened even for the accounts in hotmail, yahoo etc. though they do not allow any build in feature where the users can send a read receipt. Readt ROI Advertisement)
4. The % of email bounced with categorized reason like inbox full, blocked at the gateway etc

An Email marketing campaign as process can be gauged on the below clause for measuring Effectiveness.

1. The % of email read by the end users. Email marketing campaign considered as effective when the number of email opened/ read is very high; indicating that the subject line was effective and forced the recipient to open the email.
2. The % of user replied or took any action in the mail like clicking the link, button etc.
3. Last but not the least the % of goal achieved for which the email marketing campaign was targeted for.
   
   I will also elaborate measures to increase efficiency and effectiveness of email marketing; so keep visiting…..

image source: thefinestwriter.com

Top 10 Bankruptcy

1. Lehman Brothers Holdings Inc.


2. Washington Mutual Inc.


3. WorldCom Inc.


4. GM


5. Enron Corp.


6. Conseco Inc.


7. Chrysler


8. Thornburg Mortgage


9. Pacific Gas & Electric Company


10. Texaco Inc.

Black Friday……

Dream city (A lot of hype and, fantasy, tall buildings and fantasy islands) causing my dreams to crash. My portfolio is down by 10-15% and still bottom seems a little bit away, Global market taking clues from Dubai episode and there is blood bath on the bourses. An Indian index has bottomed out by 3% yesterday and 4-5% today making it to 10% approximate fall from Wednesday’s level.

An old adage still hold true Spend less than you earn, and you will be always happy.

Dubai’s having heavy debts, amounting to about $80 billion including the government and the conglomerates it controls. Investors in Dubai were given an early chance to get into the spirit of things. The emirate’s government asked creditors of Dubai World, one of three big government-backed conglomerates, to agree to a standstill on repayments until May 30th 2010 at the earliest

Credit-rating have downgraded all government-related debt. Whether the standstill counts as a default depends on whether Dubai is asking investors to defer their claims or telling them to.

But i'm very optimistic about Dubai that it will come out of the situation and will not disappoint my portfolio

Image source: iacsit.org

Future in futures ….

Firstly when I came across the concept of futures I was very much thrilled and excited and I was on top of world, as to purchase anything in equity or commodity I have to shell out only 6-10% margin money. I thought I can play long and short in all the futures and make quick bucks. Though my expectations from the future market were not very high (in terms of profits) and the profit margin I was targeting was hardly .15 %, the moment I had that much margin I wanted to exit my position.

Till this time it was fine and sounded interesting, but

Suddenly I have lost my hope; my faith has also been shattered.

This has happened surprisingly, for what I was never feared.

I’m left with nothing at all, my happy time ended so small.

As I did transaction based on some assumption that how the market will react, but as you know the assumptions are not always true. The same thing happened to me in all my future transactions, market reacted reverse to my assumption and as these type of trading are high risk prone and are calculated on mark to market basis I made huge losses. The losses are enough to eat up all my profits earned till day in the equity market, but this losses gave me a lesson that the future market is when you have surety of the market movement and you should have deep pockets to enter in the future market.

How short is short

The second thing that proved deadly to me is taking a short position in the market. When you take a short position you assume that the market will fall and you will purchase at lower level, but the things turned to be reversed, Instrument appreciated and I was forced to purchase them at a higher level. I was forced because the transaction has to be squared off within the same day. (Where as if you buy something and it depreciates you have an option to hold it for a long). After making some wrong transactions I learned the lesson that you should hold the instrument to play short in the market so that in case if it appreciates then you have the instrument to settle the trade.

Image source: online-stock-trading-guide.com

Making a happy workplace

When one doesn’t like his/her job getting to the job become more difficult, but one continues with the job because of the perquisites the company is offering or during the wait time till one grabs a good job. Individual who is unhappy with his/her job even may not even understand this or need not necessarily spoke out rightly that he is unhappy with the job but there are some signals which the individual and the Managers /HR managers should understand

The Signals include feeling distracted, sluggish, angry, not sleeping well or excess sleeping, relying on alcohol comfort oneself, withdrawing from friends and activities. All this indicate underlying depression or anxiety, which shouldn't be ignore by both the parties

What the individual do to make it a happy workplace

One mantra to make one happy is; to see if he/ she can upgrade contribution to the company, and if this doesn’t work then

1) Confront the reality: Economic climate makes it more difficult to leave a job, but it doesn't mean one should feel stuck. Confront the reality "Accept that this job is not where you want to be, even if you can't make a change today. But begin taking steps to change things." McCarthy seconds this advice. "Practice radical acceptance," she says. "Tell yourself, 'This is where I am, this is where I'm going to be for a certain amount of time. You have more control over how you think than you realize. Understand what you're feeling, and that if you show up to work irritated, it affects your performance.

2) Planning : Brainstorming with trusted friends and family members about one’s ideas can help a lot . If one has suggestions, they can be discussed; as to how they will improve one performance as well as others. One could also try learning new skills, at the very least; it may help one prepare for another job.

3) Think positive: Note down all the good points about one’s job also termed as a benefit log. One may be thankful to have perquisites or like coworkers, or the fact that one has to commute short. Listing what one like about the job will help shift the perception and keep one from feeling so trapped.

Principles to Remember
Do
- Differentiate between what you can change and what you can't.
- Take responsibility for making a change.
- Focus on making the best of a bad situation.
Don't
- Assume nothing will ever change.

image source : bodybusiness.com.au

Poor…. Poverty ……!!!!!

“A country is poor because it is poor” and similarly “A person is poor because he is poor” the explanation of this concept can be given by vicious circle i.e. A complex of events that reinforces itself through a feedback loop toward greater instability

Let us first talk about the country and then we will come back to individuals and will see how the vicious circle leading to perpetual events and leading to poor country or individuals

A country is poor because

1) The country have Low capital/ capital investment with the country for progressing and

development

2) Low capital/ capital investment leads to low capital formation
3) Low capital formation leads to lower growth of industries
4) Less industries results in low employment ration
5) Low employment leads to low income
6) Low income cause poverty
7) Poverty cause low saving
8) Low saving causes low investment
9) Low investment again leading to low capital


An individual is poor because

1) He is having low capital to progress and look for earning avenues
2) Low capital leads to low capital formation
3) Low capital formation leads to low income
4) Low income leads to poverty
5) Poverty cause low saving
6) Low saving causes low investment
7) Low investment again leading to low capital