Number Port-un-ability


If you are fed up with your existing mobile service provider and wanted to switch to a more competitive service provider who is better in terms of tariff and network coverage, then you have to wait for the dawn of the New Year. No way I’m Exaggerating. The mobile number portability (MNP) is in pipeline from last few years and every time missing the deadline with a substantial margin and topped up with a new deadline.

This reminds me of a dialogue of a famous Bolloywood movie “Tareekh pe Tareekh” means deferment after deferment. After much of deferment it is learnt that finally it is going to be implemented from 25th Nov-2010 starting from the state of Haryana. However it is also learnt that the MNP will be implement in rest of country in a phased manner, schedule for which is yet to decided and disclosed; means that there is wait for new Tareekh by the rest of the country.

MNP in state of Haryana will be a case study in itself, and the outcome will decide the fate of MNP in rest of the country. The state might have been chosen strategically as in principal it is a small state and doesn’t rank among the top in terms of subscriber base, population and mobile phones.

Let’s keep our fingers crossed for the successful implementation of MNP in the state of Haryana, as there has been a lot of delay due to non-preparedness by the operators, technical glitches and what not. Service provider themselves were not and are not in sync with the idea of number portability as they think that there customer base will shift to their competitors and will erode their bottom lines.

Whatever may be the reason, with MNP in place competition will be fierce and customer retention would be a mirkier business in days to come, while on the other hand customer will have an ease to switch the service provider at free will and go for lucrative options.

The hidden message being that bottom line of telecom operator will be eroded and one should not invest into the sector until the stock prices bottom outs and guidelines are announced for the year to come.

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