Tainted niche

Indians have a great affection and fascination towards gold jewelry, and this zeal has been cashed in by Indian corporate. I’m narrating one of my bitter experiences with one of such big brand “Tanishq” which is backed up by TATA sons.

Much obvious that TATA as a brand has touched our life in many ways, and the association of the word TATA is to an extent that we use the word TATA in our formal gesture instead of saying “good bye” or “see you”, interestingly there is no word in English dictionary as TATA which can be synonymically used in place of “good bye” or “see you”. This word found place in our lives as most of truck that we have seen since childhood have TATA written on the boot J

Well having trust in brand name and there products are obvious thing and learning that Tanishq as a brand is endorsed by TATA fundamental I developed faith on it.
Every Indian family have happy occasions to purchase gold so did I, I made few purchases from Tanishq, but my experiences till date are not encouraging me to recommend this brand to anyone.

In the entirety of purchase, use of products, experience and workmanship I’m not at all satisfied with the brand in a wider sense. Though TATA has maintained the quality of base product i.e. gold and also the employees in terms of the behavioral aspect and decorum but failed to come up with products which are good in durability, experience and friendly to consumer pockets.

I tried to find a justification on making charges of different products but the executive were shying away with an excuse of design pattern. Hardly do the they know that all the designs are made on high efficient machines and one can say that there is hardly any waste in cutting and molding the design.

With celebrity endorsing there brands I have observed there making charges jacking up exorbitantly, the store doesn’t shy out in demanding 500 rupees per gram of making charges, now imagine if you buy a product of 10 grams you need to shell out 5000 rupees as making charge which are highly unrealistic tuning to 20-25% of the cost of gold.

I argued with the sales person on justification of the charges but in vain, For simplest of the design they were charging anywhere between 350 to 400 rupees per gram, I would have been better off if I would have chosen a local jeweler who would have given me same 22 carat jewelry at a much cheaper making charges.

Though, the local jeweler doesn’t endorse his product with a certificate of authenticity, but his face value and my relations with him would have been more authentic then a formal certificate. To me Tanishq as a brand really didn’t appealed much and I’m one of the unhappy customers of the products and relations and with a hope that they improve in future

Image source: corrosionlogic.com