Strategy needs to be changed

A recent Article published in McKinsey quaterly reveled that People in US has slowed down there spending because of recession (an obvious response to recession) and this slowdown is across all categories. The alarming this is that more than half of the customers are planning to control there spending even after the economy recovers.

This Control on spending by US customer will put pressure on exports from India. People might look for more value of money as compared to previous days.
China may feel the pinch to a larger extend as compared to India, the reason’s are obviously understood.

Because of this new pattern the Indian manufacture might be required to revive there long term and short term strategies.

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