A newly launched advertisement of Dairy Milk chocolate, which says "Din hai suhana aaj pehli taarikh hai; meetha hai khana aaj pehli taarikh hai".
The question that comes in is how salary and Cadbury is related and how Cadbury and celebration are related. Well that;s what they are trying to relate; trying to position there brand and promote it as a sweet.
You might have came across many incidents where parents are shouting at their kids “don’t eat chocolate,” or you might have been asked; not to give chocolates to the kids.
Now if kids stop eating chocolate then who is going to consume them; Cadbury might have sensed it and to increase the penetration of their product they touched upon the sentiments and they positioned chocolates in a way that everyone can consume it and it’s no more a product that is to be consumed only by kids.
There use to be days when there use to be no salary account and the salary was distributing by the accounts department of the firm after signing some documents. People use to get there salary in cash and they use to carry sweets and gifts for there family member on the salary day.
With the advancement of technology; banking sector and penetration of so called corporate culture salary account came as a concept.
There advertisement indirectly gives you a message that “Buy Cadbury chocolates for your loved on your salary day”
The previous advertisement use to say “kuch metha ho gaye.”
Here the company might have planned to promote; replace sweets with a substitute (chocolate). We Indians have been exchanging, distributing sweets since centuries on good occasions, news etc and in case on unavailability of sweet at that point of time we never hesitate to use sugar as a substitute.
It’s all about how you position your product and how you market the product.
The question that comes in is how salary and Cadbury is related and how Cadbury and celebration are related. Well that;s what they are trying to relate; trying to position there brand and promote it as a sweet.
You might have came across many incidents where parents are shouting at their kids “don’t eat chocolate,” or you might have been asked; not to give chocolates to the kids.
Now if kids stop eating chocolate then who is going to consume them; Cadbury might have sensed it and to increase the penetration of their product they touched upon the sentiments and they positioned chocolates in a way that everyone can consume it and it’s no more a product that is to be consumed only by kids.
There use to be days when there use to be no salary account and the salary was distributing by the accounts department of the firm after signing some documents. People use to get there salary in cash and they use to carry sweets and gifts for there family member on the salary day.
With the advancement of technology; banking sector and penetration of so called corporate culture salary account came as a concept.
There advertisement indirectly gives you a message that “Buy Cadbury chocolates for your loved on your salary day”
The previous advertisement use to say “kuch metha ho gaye.”
Here the company might have planned to promote; replace sweets with a substitute (chocolate). We Indians have been exchanging, distributing sweets since centuries on good occasions, news etc and in case on unavailability of sweet at that point of time we never hesitate to use sugar as a substitute.
It’s all about how you position your product and how you market the product.
Good Observation & on dot analysis. Keep up the good work Vidya.
ReplyDeleteSumit
very well said:)
ReplyDeletegood one mr.vidhya............
ReplyDeletegud!!
ReplyDelete